Executive Speaker Interview with Stephen Bye

CTO and VP at Sprint Technology Development & Strategy

Why is it now time for operators to reassess the business models supporting content delivery?

Why is it now time for operators to reassess the business models supporting content delivery?

We are in a very dynamic and competitive industry. As an industry leader in supporting 4G and with the launch of the first 3D video-capable mobile phone in the U.S.A., Sprint is continuously reassessing to ensure it is providing customers with a great experience. Mobile video is forecast to grow rapidly and substantially as more key components come together to provide an even higher quality experience. Cloud services are also entering the mix and will add complexity. With unprecedented demand approaching, operators need to take this opportunity to evolve and determine the best models to support the growth.

What trends has Sprint seen over the past year with regards to the growth of mobile video and what work have you been doing in the area?

It is encouraging that even in these tough economic times, exciting innovation in mobile video is occurring on just about every front: devices, distribution, content, and networks. Most important is that the demand trend continues to post strong growth. In the first quarter of 2011, Cisco announced that global mobile data traffic grew 2.6 times in 2010. It expects the share of mobile video will go from just under 50% at the end of 2010 to around 53% of traffic at the end of 2011.

Sprint has kept its focus on keeping things simple for the customer, providing great value, and being open so customers have more choice.

Do you think operators and content providers should be working together to tackle the threat from OTT players?

We all play an important part in the ecosystem. While operators and content providers may be challenged by OTT players, the more important challenge is keeping a healthy competitive environment throughout the entire value chain. If operators or content providers become uncompetitive oligopolies, they will likely be less compelled to invest and innovate. Affordability, access, and the user experience will suffer.

What do you think the operator should be doing to capture the mobile viewer?

Operators have their own views of what is best. I believe Sprint is on the right track. We are focused on providing the customer with a great experience. We are delivering simple, unlimited 4G plans and industry leading Android smart-phones at affordable prices. Behind the scenes, we will continue to invest and deliver innovations now and over the long-term.