Brian Colbert,
Senior Director, Mobile Sales and Strategy,
ESPN
Brian is the Senior Director of Mobile Sales and Strategy for ESPN where he is charged with building relationships with national advertisers for ESPN’s mobile product portfolio (mobile web, applications, tablet devices and video). As mobile becomes an increasingly important part of the media landscape, ESPN is aggressively developing multi-platform sponsorship opportunities that leverage the combined strength and reach of its television, online, print and mobile properties.
Prior to joining ESPN, Brian was the Director of Advertising Sales at Music Choice, one of the leading video on-demand content providers in the U.S. where he built the national sales team and oversaw the company’s sales efforts on VOD, broadband and mobile. Before Music Choice, Brian was at MTV for several years where he was the Director of Marketing for MTV, MTV2 and MTV.com and also a senior sales executive for mtvU when the network was launched in 2003.
Brian holds a B.A. in Political Science from Duke University and is currently pursuing his M.B.A. at New York University’s Stern School of Business.